A practice can spend thousands of dollars to attract the right referrals.  Then they treat them with the latest technologies and quality care only to allow them to leave the practice without any follow up communication.  Newsletters, surveys, and articles of interest to your patients keep your practice “top of mind” with your former patients…those who can refer their friends and family to your practice for the same quality of care they enjoyed.

Stay in touch with your former patients through emails or hard-copy mailings. Email marketing is the most cost-effective way to communicate with your patient base, so be sure to collect an email address for every patient who comes through your practice! National statistics now show that 70% of your patients now have an email address, even seniors!

This entry was posted on Tuesday, July 28th, 2009 at 7:07 pm and is filed under All Posts, Referral Marketing, Tips for Practice Administrators. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.