Here’s a tip to help your practice reach new patients. Consider having the physicians in your office speak at local community centers. Speaking engagements are a powerful, effective way to reach and educate new patients in a personal setting. Contact local retirement communities to make yourself available for lectures to residents. Rotary clubs, Lions clubs, and hospital community education departments are always on the lookout for interesting speakers on a variety of topics. This costs nothing but your time during off hours and it is an ideal assignment for new, junior members of your practice.

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