Are you looking to spice up your direct mail campaigns? Try symptom-specific mailings. We know from experience that these are highly effective when marketing to the general public. Work with your marketing team to develop mailers that are specific to the symptoms of the ailments you treat. Make them education and make sure there is a “call to action” in your letter – “call today for an appointment,” “contact us for a consultation,” “visit us on the web for more prevention tips,” etc. Keep your mailing list small, limited to specific zip codes in your area.  Symptom-specific mailers often generate greater than the industry standard 1-2% response rate. Think about it like this – if you mail to just 500 people and 3% make appointments, you’ve just gained 15 new patients!

This entry was posted on Thursday, August 6th, 2009 at 8:56 am and is filed under All Posts, Marketing Ideas, Tips for Practice Administrators. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.