Here’s a follow-up to something I mentioned in an article a few weeks ago. I pointed out that “branded” promotional items can help you endear your practice to your referral sources. Sure, these items are things that drug companies used to deliver to your office by the case load, but they don’t need to be seen as an annoyance.  Make them work for you and your practice. You and your marketing team should select unique, inexpensive items that are useful to your patients and referrals alike. Of course, all items should include your logo, contact information, and website address. Some suggestions for simple gifts: mouse pads, note cubes, even a flower vase or candy jar that your staff keeps filled on a regular basis.

Another idea — consider bartering with a local florist for regular flower delivery to your referrals. The same could be applied to a local pizza shop where they keep a supply of stickers featuring your practice logo with a note of thanks for the outside of the pizza box.

There are virtually thousands of branded items to choose from, so work with your marketing team to choose just a few that are unique to you and your practice.

This entry was posted on Monday, August 10th, 2009 at 9:25 am and is filed under All Posts, Marketing Ideas, Referral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.