Archive for September, 2009

Thoughts on Advertising as Part of Your Strategic Marketing Plan: ROI

Some months ago, we were asked to advertise in a charity booklet with a target audience of 400 people who would be attending the charity ball. Most of the ball attendees were potential clients for our firm. The quarter-page ad allowed us to publish our black and white logo along with a two-line message of […]

Your Medical Practice’s HR Strategy

Practice Administrators – today, we’re discussing your practice’s human resources strategy, and how evaluating the performance of your employees benefits them and you. You read a lot about employee retention practices — how to get your team motivated and on-board with your new initiatives, how to build team-work and cooperation, etc.  But you seldom read […]

Driving Patient-to-Patient Referrals via the Internet

The September 2009 issue of MGMA Connexion includes a report on “where Americans look for information or assistance when dealing with health or medical issues.” The results were as follows: • 86% ask a doctor or other health professional • 68% ask a friend or family member • 57% use the internet • 54% use books or […]

Brand Your Staff

These days, it’s hard to imagine a workplace trying to force their staff to wear uniforms, but doctors’ offices can be the exception. While clinical staff may be used to wearing lab coats or scrubs (which can be branded with your practice logo or hospital affiliation), the front office staff is often left out of […]