Looking for a relatively passive way to drive referrals?

In past articles, we’ve talked about the value of patient-to-patient referrals. While physician-to-physician referrals are clearly the most viable and reliable, don’t discount the value of patient-to-patient referrals.

In a recent MGMA survey, respondents reported that 86% ask their doctor when seeking health-related information or help.  But 68% ask friends and family. Take advantage of that 68% by passing out referral cards at checkout.

Referral cards are two-part cards where one portion asks the patient to complete your online patient satisfaction survey on your website.  The second part asks the patient to tear off a perforated portion and send it to a friend or family member who may benefit from the services of your practice.

The two-part format of this card allows you to collect important feedback on your practice, gain valuable email addresses for low-cost future marketing and education, and drive patient-to-patient referrals in a friendly manner.

Marketing companies can help you develop an online satisfaction survey as well as a compelling referral card that reflects the good taste of you and your practice. Need help? Leave us a comment!

This entry was posted on Thursday, October 8th, 2009 at 10:24 am and is filed under All Posts, Marketing Ideas, Referral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.