Looking for a relatively passive way to drive referrals?

In past articles, we’ve talked about the value of patient-to-patient referrals. While physician-to-physician referrals are clearly the most viable and reliable, don’t discount the value of patient-to-patient referrals.

In a recent MGMA survey, respondents reported that 86% ask their doctor when seeking health-related information or help.  But 68% ask friends and family. Take advantage of that 68% by passing out referral cards at checkout.

Referral cards are two-part cards where one portion asks the patient to complete your online patient satisfaction survey on your website.  The second part asks the patient to tear off a perforated portion and send it to a friend or family member who may benefit from the services of your practice.

The two-part format of this card allows you to collect important feedback on your practice, gain valuable email addresses for low-cost future marketing and education, and drive patient-to-patient referrals in a friendly manner.

Marketing companies can help you develop an online satisfaction survey as well as a compelling referral card that reflects the good taste of you and your practice. Need help? Leave us a comment!

This entry was posted on Thursday, October 8th, 2009 at 10:24 am and is filed under All Posts, Marketing Ideas, Referral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.