Archive for December, 2009

The Scientific Method & Marketing

Below are the fundamental steps required for the scientific method of basic medical research. Virtually anyone who has studied science or medicine is familiar with this process and yet very few recognize its application when marketing their medical practice. – Ask a Question – Do Background Research – Construct a Hypothesis – Test Your Hypothesis […]

“Bill Gates Started Microsoft in a Recession”

I saw this message on a billboard the other day: Bill Gates started Microsoft in a recession. There was no sponsor listed, but I thought it was a rather inspiring and true message. And over the past year, I’ve continually heard that those who get ahead during, and more importantly, after a recession are those […]