Archive for January, 2010

Part 2 of 2: Before Abandoning Your Satellite Office, Use Your Practice Rep

Continuing our discussion of how to promote your satellite office, let’s talk about some creative strategies you can employ that require little investment. Many satellites fail because of their limited hours. Referring doctors often wonder about the commitment to the satellite when it’s hard to schedule patients.  Each week, have a staffer send an e-mail […]

Part 1 of 2: Before Abandoning Your Satellite Office, Think Representation

When we engage in the marketing audit process with practices, we often find that they once had a satellite office in an outlying area that failed.  Doctors become frustrated with driving to the satellite office to consult with just 2 or 3 patients and usually abandon the satellite office within the first year. The reason […]