More and more specialists are finding the value in the Practice-Reps approach to medical practice marketing.
March was a busy month for us at Practice-Reps with multiple new clients signing on here in the Mid-Atlantic as well as South East.
Practice-Reps Atlanta has hired additional staff in response to their recent signing with GI Specialists of Georgia, a 22 provider GI group with multiple endoscopy centers. An established Thoracic practice is set to begin marketing with Bob and his team as well.
Our recent Oregon practice has just completed the marketing audit portion of our engagement and we’re set to begin field implementation in early April.
Here in the Mid-Atlantic States we recently concluded presentations with a myriad of specialists, everyone form Orthodontics, OB, Chiropractic, Neuro Surgery, even a clinical lab and a mobile ultrasound service.
More and more clients are recognizing the value of our direct marketing approach to their referral network. Many have tried the traditional approach of advertising to the general public via multiple media with limited return on investment results. Because we come from medicine we have a unique understanding of what drives patient volume in the practices we serve. Some benefit more from patient to patient referrals while others gain more momentum from case management and even attorney referrals, but all benefit from direct marketing to the referral network within their surrounding communities.
For instance, we have a current cardiology client who recently purchased a PET scan unit. Ask your marketers the value of PET scan versus “other modalities” and see what their response is. In this case we are working with this cardiology practice to market PET diagnostics directly to other specialists who may benefit from the local capabilities of PET. We can do this because we have an intimate understanding of the clinical capabilities of the specialists we serve.
These practices seem to be signing with us because we understand their business, we assign a local rep who meets with them and works with their staff on a weekly/monthly basis, and we know how to communicate with the local referral community to drive referrals based on what’s important to their needs.
We don’t do seminars or webinars to teach you how to do this yourself because we know that marketing a practice is a specialty within itself. We cannot teach you all that we know, but we can put our knowledge and experience to work for you on a part time cost effective basis.
So call or write us to see why multiple specialists are now enjoying the best return on their marketing investment dollars. Call 610-323-4793 or write us at info@practice-reps.com.
