Archive for March, 2011

Vein Center Marketing

We find that when we market vein centers a big part of our message is education based.  Primary care physicians, by and large, are not looking for venous disease.  We need to coach them to routinely look at the patient’s legs.  It’s our job to remind them and reinforce the risk factors associated with venous […]

The Face of Marketing is Changing!

The U.S. Small Business Administration recently released data from a poll showing what tools small businesses use most often in marketing to their customers: 92% cited their website 88% use email marketing 64% utilize in-person “communication” 51% said event marketing 44% said online advertising like Google ad words, etc 41% cited direct hard copy mailings […]