Vein Center Marketing

We find that when we market vein centers a big part of our message is education based.  Primary care physicians, by and large, are not looking for venous disease.  We need to coach them to routinely look at the patient’s legs.  It’s our job to remind them and reinforce the risk factors associated with venous disease, i.e., variceal bleeding, edema, venous ulcers, restless leg, cellulitis, even DVT.

The national “Vein Directory” seems to be a good source for some clients to attract new patients but it should be seen as one tool among many when marketing your practice.

E-mail marketing to past clients can be an effective avenue.  A recent study showed that 14% of patients visiting a specialist’s were sent there by family and friends.  This is a high influence group who already know you and trust you and they can easily influence their family and friends to visit your practice for this emerging specialty. As current or past patients they should have given you their e-mail address (Be sure to ask for this upon admission) and you can use this to communicate with them every 5 to 12 weeks with interesting articles and images related to vein care and your practice in particular.  Remember to keep the communication education based so that patients recognize your concern and professional approach to marketing your practice. We find that very few PCP offices know that vein care is covered by insurance so be sure to list your accepted insurance plans on a regular basis.

Your web site, e-mail marketing, and in person communication by you or your Practice-Rep appear to be the top marketing tools used by many small businesses and practices in 2011 (According to the Small Business Administration).  If you’re not taking advantage of these top three tools you may want to reconsider your yellow page budget to shift towards these more reliable marketing tools for today’s younger generation of patients and referral sources.

We can help you with these tools and others.  Feel free to call Practice-Reps today for a no obligation consultation at 610-323-4793

This entry was posted on Friday, March 25th, 2011 at 12:01 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.