Archive for April, 2012

Medical referral marketing in USA Today, Wall Street Journal

If you thought referral marketing was a crazy fad think again.  Below are two recent articles in the national press, USA Today, and Smart Money Magazine from the Wall Street Journal, which discuss this emerging trend in healthcare management. We joke about this being an emerging trend because certain markets have been doing this for […]

To drive patients and referrals to your medical practice is it better to hire your own employee or to contract with a professional marketing firm?

While this may sound like a two sided question, both the theoretical and empirical evidence support the latter.  In these articles we’ll examine the reasons, all of which have been proven by actual case studies involving past experience with our clients. And while considering all facets of the question, they generally fall into one of […]