Archive for January, 2013

Practice Liaison, Marketing Rep, Physician Liaison, Practice-Rep… Should you hire your own employee for this position?

We’re starting to see more and more marketing firms offering the concept of direct to referral field marketers to their prospective clients across the country. We’re pleased to see this as it confirms our early belief that direct marketing was the best return on investment for most medical specialty practices but we’re dismayed by the […]