A multi Hospital System here in Pennsylvania recently polled 816 patients asking; “How did you find our specialists?” The results were not surprising to us.
84% responded “My primary care doctor sent me here.”
12% responded “Friends and family suggested this doctor to me”
4% responded “Media”, meaning TV, Radio, print ads, etc
These are unbiased results that [...]
March was a busy month for us at Practice-Reps with multiple new clients signing on here in the Mid-Atlantic as well as South East.
Practice-Reps Atlanta has hired additional staff in response to their recent signing with GI Specialists of Georgia, a 22 provider GI group with multiple endoscopy centers. An established Thoracic practice is [...]
Continuing our discussion of how to promote your satellite office, let’s talk about some creative strategies you can employ that require little investment.
Many satellites fail because of their limited hours. Referring doctors often wonder about the commitment to the satellite when it’s hard to schedule patients. Each week, have a staffer send an e-mail [...]
When we engage in the marketing audit process with practices, we often find that they once had a satellite office in an outlying area that failed. Doctors become frustrated with driving to the satellite office to consult with just 2 or 3 patients and usually abandon the satellite office within the first year.
The reason why [...]
Below are the fundamental steps required for the scientific method of basic medical research. Virtually anyone who has studied science or medicine is familiar with this process and yet very few recognize its application when marketing their medical practice.
– Ask a Question
- Do Background Research
- Construct a Hypothesis
- Test Your Hypothesis by [...]
I saw this message on a billboard the other day:
Bill Gates started Microsoft in a recession.
There was no sponsor listed, but I thought it was a rather inspiring and true message.
And over the past year, I’ve continually heard that those who get ahead during, and more importantly, after a recession are those who increased their [...]
Once again I feel compelled to speak about the issue of complaint handling at medical practices. In our capacity as field marketers for specialty practices, it’s our role to survey referral sources on the quality of our clients’ clinical and administrative services. As such, we are often the first line of fire when hearing complaints [...]
Pre-certs are here to stay and the requirements are certain to increase. In some states, almost every managed care payor requires a pre-cert prior to expensive testing. The time it takes a medical office to procure a pre-cert is significant; most take 30-60 minutes and cost the practice roughly $35 to $50. Complicated surgeries require [...]
I visited a new practice yesterday and came away with a distinct impression about this small solo practitioner.
As you ponder the impression you make on new patients or potential referral sources, take some tips from this modest yet forward-thinking physician.
The waiting room was immaculate! The walls were newly papered in muted colors with classic art [...]
Looking for a relatively passive way to drive referrals?
In past articles, we’ve talked about the value of patient-to-patient referrals. While physician-to-physician referrals are clearly the most viable and reliable, don’t discount the value of patient-to-patient referrals.
In a recent MGMA survey, respondents reported that 86% ask their doctor when seeking health-related information or help. But 68% [...]
