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	<title>Practical Practice Marketing - Tips, Trends, and Ideas for Marketing Specialty Medical Practices &#187; All Posts</title>
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	<link>http://practice-reps.com/practicemarketing</link>
	<description>Tips, Trends, and Ideas for Marketing Specialty Medical Practices</description>
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			<item>
		<title>Where do referrals really come from?</title>
		<link>http://practice-reps.com/practicemarketing/2010/03/31/where-do-referrals-really-come-from/</link>
		<comments>http://practice-reps.com/practicemarketing/2010/03/31/where-do-referrals-really-come-from/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 18:30:26 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=281</guid>
		<description><![CDATA[A multi Hospital System here in Pennsylvania recently polled 816 patients asking; “How did you find our specialists?” The results were not surprising to us.
84% responded “My primary care doctor sent me here.”
12% responded “Friends and family suggested this doctor to me”
4% responded  “Media”, meaning TV, Radio, print ads, etc

These are unbiased results that [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2010/03/31/where-do-referrals-really-come-from/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More and more specialists are finding the value in the Practice-Reps approach to medical practice marketing.</title>
		<link>http://practice-reps.com/practicemarketing/2010/03/28/more-and-more-specialists-are-finding-the-value-in-the-practice-reps-approach-to-medical-practice-marketing/</link>
		<comments>http://practice-reps.com/practicemarketing/2010/03/28/more-and-more-specialists-are-finding-the-value-in-the-practice-reps-approach-to-medical-practice-marketing/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 16:42:05 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[medical practice marketing]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/2010/03/28/more-and-more-specialists-are-finding-the-value-in-the-practice-reps-approach-to-medical-practice-marketing/</guid>
		<description><![CDATA[March was a busy month for us at Practice-Reps with multiple new clients signing on here in the Mid-Atlantic as well as South East.
Practice-Reps Atlanta has hired additional staff in response to their recent signing with GI Specialists of Georgia, a 22 provider GI group with multiple endoscopy centers.  An established Thoracic practice is [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2010/03/28/more-and-more-specialists-are-finding-the-value-in-the-practice-reps-approach-to-medical-practice-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Part 2 of 2: Before Abandoning Your Satellite Office, Use Your Practice Rep</title>
		<link>http://practice-reps.com/practicemarketing/2010/01/19/part-2-of-2-before-abandoning-your-satellite-office-use-your-practice-rep/</link>
		<comments>http://practice-reps.com/practicemarketing/2010/01/19/part-2-of-2-before-abandoning-your-satellite-office-use-your-practice-rep/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 12:00:21 +0000</pubDate>
		<dc:creator>Al Romanelli</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[open house]]></category>
		<category><![CDATA[practice marketing]]></category>
		<category><![CDATA[practice rep]]></category>
		<category><![CDATA[practice representation]]></category>
		<category><![CDATA[satellite office]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=273</guid>
		<description><![CDATA[Continuing our discussion of how to promote your satellite office, let&#8217;s talk about some creative strategies you can employ that require little investment.
Many satellites fail because of their limited hours.  Referring doctors often wonder about the commitment to the satellite when it&#8217;s hard to schedule patients.  Each week, have a staffer send an e-mail [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2010/01/19/part-2-of-2-before-abandoning-your-satellite-office-use-your-practice-rep/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Part 1 of 2: Before Abandoning Your Satellite Office, Think Representation</title>
		<link>http://practice-reps.com/practicemarketing/2010/01/14/part-1-of-2-before-abandoning-your-satellite-office-think-representation/</link>
		<comments>http://practice-reps.com/practicemarketing/2010/01/14/part-1-of-2-before-abandoning-your-satellite-office-think-representation/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 21:10:06 +0000</pubDate>
		<dc:creator>Al Romanelli</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[practice marketing]]></category>
		<category><![CDATA[practice rep]]></category>
		<category><![CDATA[practice representation]]></category>
		<category><![CDATA[satellite office]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=268</guid>
		<description><![CDATA[When we engage in the marketing audit process with practices, we often find that they once had a satellite office in an outlying area that failed.  Doctors become frustrated with driving to the satellite office to consult with just 2 or 3 patients and usually abandon the satellite office within the first year.
The reason why [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2010/01/14/part-1-of-2-before-abandoning-your-satellite-office-think-representation/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>The Scientific Method &amp; Marketing</title>
		<link>http://practice-reps.com/practicemarketing/2009/12/22/the-scientific-method-marketing/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/12/22/the-scientific-method-marketing/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:52:44 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[increase referrals]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[physician marketing]]></category>
		<category><![CDATA[scientific method]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=265</guid>
		<description><![CDATA[Below are the fundamental steps required for the scientific method of basic medical research. Virtually anyone who has studied science or medicine is familiar with this process and yet very few recognize its application when marketing their medical practice. 
 &#8211; Ask a Question
- Do Background Research
- Construct a Hypothesis 
- Test Your Hypothesis by [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/12/22/the-scientific-method-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Bill Gates Started Microsoft in a Recession”</title>
		<link>http://practice-reps.com/practicemarketing/2009/12/03/%e2%80%9cbill-gates-started-microsoft-in-a-recession%e2%80%9d/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/12/03/%e2%80%9cbill-gates-started-microsoft-in-a-recession%e2%80%9d/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 12:00:45 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[recession marketing]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=260</guid>
		<description><![CDATA[I saw this message on a billboard the other day:
Bill Gates started Microsoft in a recession.
There was no sponsor listed, but I thought it was a rather inspiring and true message.
And over the past year, I&#8217;ve continually heard that those who get ahead during, and more importantly, after a recession are those who increased their [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/12/03/%e2%80%9cbill-gates-started-microsoft-in-a-recession%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One Equals Fifteen: How to Handle Complaints</title>
		<link>http://practice-reps.com/practicemarketing/2009/11/30/one-equals-fifteen-how-to-handle-complaints/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/11/30/one-equals-fifteen-how-to-handle-complaints/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 00:43:09 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Tips for Practice Administrators]]></category>
		<category><![CDATA[complaints]]></category>
		<category><![CDATA[physician referral marketing]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=255</guid>
		<description><![CDATA[Once again I feel compelled to speak about the issue of complaint handling at medical practices.  In our capacity as field marketers for specialty practices, it&#8217;s our role to survey referral sources on the quality of our clients&#8217; clinical and administrative services. As such, we are often the first line of fire when hearing complaints [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/11/30/one-equals-fifteen-how-to-handle-complaints/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How is Your Practice Dealing with Pre-Certification?</title>
		<link>http://practice-reps.com/practicemarketing/2009/10/28/how-is-your-practice-dealing-with-pre-certification/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/10/28/how-is-your-practice-dealing-with-pre-certification/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 12:00:43 +0000</pubDate>
		<dc:creator>Al Romanelli</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[medical practice marketing]]></category>
		<category><![CDATA[pre-certification]]></category>
		<category><![CDATA[pre-certs]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=252</guid>
		<description><![CDATA[Pre-certs  are here to stay and the requirements are certain to increase. In some states, almost every managed care payor requires a pre-cert prior to expensive testing. The time it takes a medical office to procure a pre-cert is significant; most take 30-60 minutes and cost the practice roughly $35 to $50. Complicated surgeries require [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/10/28/how-is-your-practice-dealing-with-pre-certification/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>First Impressions at a Physician&#8217;s Office</title>
		<link>http://practice-reps.com/practicemarketing/2009/10/12/first-impressions-at-a-physicians-office/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/10/12/first-impressions-at-a-physicians-office/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 12:00:22 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Tips for Practice Administrators]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[new patients]]></category>
		<category><![CDATA[physician office]]></category>
		<category><![CDATA[waiting room]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=243</guid>
		<description><![CDATA[I visited a new practice yesterday and came away with a distinct impression about this small solo practitioner.
As you ponder the impression you make on new patients or potential referral sources, take some tips from this modest yet forward-thinking physician.
The waiting room was immaculate! The walls were newly papered in muted colors with classic art [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/10/12/first-impressions-at-a-physicians-office/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Referral Cards: A Simple Way to Drive Patient-to-Patient Referrals</title>
		<link>http://practice-reps.com/practicemarketing/2009/10/08/referral-cards-a-simple-way-to-drive-patient-to-patient-referrals/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/10/08/referral-cards-a-simple-way-to-drive-patient-to-patient-referrals/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 15:24:57 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[patient-to-patient referrals]]></category>
		<category><![CDATA[referral card]]></category>
		<category><![CDATA[referral cards]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=237</guid>
		<description><![CDATA[Looking for a relatively passive way to drive referrals?
In past articles, we&#8217;ve talked about the value of patient-to-patient referrals. While physician-to-physician referrals are clearly the most viable and reliable, don&#8217;t discount the value of patient-to-patient referrals.
In a recent MGMA survey, respondents reported that 86% ask their doctor when seeking health-related information or help.  But 68% [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/10/08/referral-cards-a-simple-way-to-drive-patient-to-patient-referrals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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