Here’s a follow-up to something I mentioned in an article a few weeks ago. I pointed out that “branded” promotional items can help you endear your practice to your referral sources. Sure, these items are things that drug companies used to deliver to your office by the case load, but they don’t need to be [...]
Are you looking to spice up your direct mail campaigns? Try symptom-specific mailings. We know from experience that these are highly effective when marketing to the general public. Work with your marketing team to develop mailers that are specific to the symptoms of the ailments you treat. Make them education and make sure there is [...]
If you aren’t surveying your referrers, patients (past and current), and employees, you’re missing out on information critical to the success of your practice.
When you take the time to listen to these important groups, you’ll not only gain valuable insights about your practice – you’ll also enhance these relationships. Give them a chance to talk [...]
Here’s a tip to help your practice reach new patients. Consider having the physicians in your office speak at local community centers. Speaking engagements are a powerful, effective way to reach and educate new patients in a personal setting. Contact local retirement communities to make yourself available for lectures to residents. Rotary clubs, Lions clubs, [...]
A practice can spend thousands of dollars to attract the right referrals. Then they treat them with the latest technologies and quality care only to allow them to leave the practice without any follow up communication. Newsletters, surveys, and articles of interest to your patients keep your practice “top of mind” with your former patients…those [...]
David Gans, MSHA, Vice President of Innovation & Research at the Medical Group Management Association (MGMA) published an interesting article (“When patient volume decreases, bad things happen – quickly”) in the July issue of MGMA Connexion where he calculates the bottom line effect to a medical practice owner’s profit when patient volume decreases.
The study factors [...]
If you’re a specialty medical practice, your referral sources cannot be underestimated. The same rules that apply to other businesses apply to your practice: it costs as much as 5x more to gain new business than to keep existing business. Keeping your practice “top of mind” with your referral sources is key to maintaining a [...]
According to the Medical Group Management Association’s (MGMA) 2008 annual Cost Survey Report (and what we’ve seen at our clients), many physicians are battling declining reimbursements by bringing ancillary services into their practices. Promoting your practice and its services to your referral sources and your patients is a good idea. If you don’t, you can [...]
Making your medical practice as welcoming as possible seems like common sense, but many practices believe they don’t have the time or staff available to make this a priority. We have some simple, practical tips that you can use now to warm up your practice:
Make your waiting room more homey and less clinical-looking with accent [...]
Thanks for checking out Practice-Reps’ new blog about Practice Marketing! We’ll be posting about trends in the field of medical practice marketing/physician liaison marketing, tips and best practices, and ideas you can use at your practice now to engage and educate your patients and referral sources and inform them of your capabilities. Check back regularly!
