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	<title>Practical Practice Marketing - Tips, Trends, and Ideas for Marketing Specialty Medical Practices &#187; Marketing Ideas</title>
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	<description>Tips, Trends, and Ideas for Marketing Specialty Medical Practices</description>
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		<title>The Scientific Method &amp; Marketing</title>
		<link>http://practice-reps.com/practicemarketing/2009/12/22/the-scientific-method-marketing/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/12/22/the-scientific-method-marketing/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:52:44 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[increase referrals]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[physician marketing]]></category>
		<category><![CDATA[scientific method]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=265</guid>
		<description><![CDATA[Below are the fundamental steps required for the scientific method of basic medical research. Virtually anyone who has studied science or medicine is familiar with this process and yet very few recognize its application when marketing their medical practice. 
 &#8211; Ask a Question
- Do Background Research
- Construct a Hypothesis 
- Test Your Hypothesis by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Referral Cards: A Simple Way to Drive Patient-to-Patient Referrals</title>
		<link>http://practice-reps.com/practicemarketing/2009/10/08/referral-cards-a-simple-way-to-drive-patient-to-patient-referrals/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/10/08/referral-cards-a-simple-way-to-drive-patient-to-patient-referrals/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 15:24:57 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[patient-to-patient referrals]]></category>
		<category><![CDATA[referral card]]></category>
		<category><![CDATA[referral cards]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=237</guid>
		<description><![CDATA[Looking for a relatively passive way to drive referrals?
In past articles, we&#8217;ve talked about the value of patient-to-patient referrals. While physician-to-physician referrals are clearly the most viable and reliable, don&#8217;t discount the value of patient-to-patient referrals.
In a recent MGMA survey, respondents reported that 86% ask their doctor when seeking health-related information or help.  But 68% [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/10/08/referral-cards-a-simple-way-to-drive-patient-to-patient-referrals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thoughts on Advertising as Part of Your Strategic Marketing Plan: ROI</title>
		<link>http://practice-reps.com/practicemarketing/2009/09/30/thoughts-on-advertising-as-part-of-your-strategic-marketing-plan-roi/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/09/30/thoughts-on-advertising-as-part-of-your-strategic-marketing-plan-roi/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 13:42:21 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Tips for Practice Administrators]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[physicians]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=218</guid>
		<description><![CDATA[Some months ago, we were asked to advertise in a charity booklet with a target audience of 400 people who would be attending the charity ball. Most of the ball attendees were potential clients for our firm. The quarter-page ad allowed us to publish our black and white logo along with a two-line message of [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/09/30/thoughts-on-advertising-as-part-of-your-strategic-marketing-plan-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Driving Patient-to-Patient Referrals via the Internet</title>
		<link>http://practice-reps.com/practicemarketing/2009/09/10/driving-patient-to-patient-referrals-via-the-internet/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/09/10/driving-patient-to-patient-referrals-via-the-internet/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 12:00:52 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[increase referrals]]></category>
		<category><![CDATA[patient marketing]]></category>
		<category><![CDATA[physicians]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=168</guid>
		<description><![CDATA[The September 2009 issue of MGMA Connexion includes a report on &#8220;where Americans look for information or assistance when dealing with health or medical issues.&#8221;
The results were as follows:
• 86% ask a doctor or other health professional
• 68% ask a friend or family member
• 57% use the internet
• 54% use books or other printed material
• 33% contact [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/09/10/driving-patient-to-patient-referrals-via-the-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Your Staff</title>
		<link>http://practice-reps.com/practicemarketing/2009/09/02/brand-your-staff/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/09/02/brand-your-staff/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 12:00:46 +0000</pubDate>
		<dc:creator>Jason Chrzanowski</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=163</guid>
		<description><![CDATA[These days, it&#8217;s hard to imagine a workplace trying to force their staff to wear uniforms, but doctors&#8217; offices can be the exception. While clinical staff may be used to wearing lab coats or scrubs (which can be branded with your practice logo or hospital affiliation), the front office staff is often left out of [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/09/02/brand-your-staff/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>More on &#8220;Mystery Patients&#8221;</title>
		<link>http://practice-reps.com/practicemarketing/2009/08/20/more-on-mystery-patients/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/08/20/more-on-mystery-patients/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 13:30:58 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[mystery patients]]></category>
		<category><![CDATA[physician tips]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=139</guid>
		<description><![CDATA[A couple weeks ago, we posted a tip about using a &#8220;mystery shopper&#8221; to objectively evaluate your practice. Here&#8217;s some more information about why you should consider this and what they can evaluate for you.
There&#8217;s a common theory in business that says for every one client complaint you hear about, there are actually 14 other [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/08/20/more-on-mystery-patients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Think About Your Web Presence (and Twitter)</title>
		<link>http://practice-reps.com/practicemarketing/2009/08/14/quick-tip-think-about-your-web-presence/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/08/14/quick-tip-think-about-your-web-presence/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 11:20:18 +0000</pubDate>
		<dc:creator>Jason Chrzanowski</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[physicians]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=117</guid>
		<description><![CDATA[Back in April, my health insurance changed and I had to select a new primary care doctor. Where to start? I skimmed through my provider&#8217;s online director of PCPs, overwhelmed at the prospect of choosing a random physician with no information other than a name and a location.
So how did I choose? I found a [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/08/14/quick-tip-think-about-your-web-presence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Need Convincing? Why Market Your Practice in the First Place</title>
		<link>http://practice-reps.com/practicemarketing/2009/08/11/need-convincing-why-market-your-practice-in-the-first-place/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/08/11/need-convincing-why-market-your-practice-in-the-first-place/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 15:12:02 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[medical practice marketing]]></category>
		<category><![CDATA[recession marketing]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=108</guid>
		<description><![CDATA[We&#8217;ve run into more than a few physicians who don&#8217;t see the value of marketing their practice, who think it&#8217;s going to make them see less credible in the eyes of their colleagues, etc. To that we say: think about marketing simply as a way to educate the community about yourself, your specialty, and your [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/08/11/need-convincing-why-market-your-practice-in-the-first-place/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make Promotional Items Work for You</title>
		<link>http://practice-reps.com/practicemarketing/2009/08/10/make-promotional-items-work-for-you/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/08/10/make-promotional-items-work-for-you/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 14:25:54 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[physician]]></category>
		<category><![CDATA[promotional items]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=98</guid>
		<description><![CDATA[Here&#8217;s a follow-up to something I mentioned in an article a few weeks ago. I pointed out that &#8220;branded&#8221; promotional items can help you endear your practice to your referral sources. Sure, these items are things that drug companies used to deliver to your office by the case load, but they don’t need to be [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/08/10/make-promotional-items-work-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Try Targeted Mailers</title>
		<link>http://practice-reps.com/practicemarketing/2009/08/06/try-targeted-mailers/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/08/06/try-targeted-mailers/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 13:56:06 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Tips for Practice Administrators]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=93</guid>
		<description><![CDATA[Are you looking to spice up your direct mail campaigns? Try symptom-specific mailings. We know from experience that these are highly effective when marketing to the general public. Work with your marketing team to develop mailers that are specific to the symptoms of the ailments you treat. Make them education and make sure there is [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/08/06/try-targeted-mailers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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