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	<title>Practical Practice Marketing - Tips, Trends, and Ideas for Marketing Specialty Medical Practices &#187; Referral Marketing</title>
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	<link>http://practice-reps.com/practicemarketing</link>
	<description>Tips, Trends, and Ideas for Marketing Specialty Medical Practices</description>
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		<title>Part 2 of 2: Before Abandoning Your Satellite Office, Use Your Practice Rep</title>
		<link>http://practice-reps.com/practicemarketing/2010/01/19/part-2-of-2-before-abandoning-your-satellite-office-use-your-practice-rep/</link>
		<comments>http://practice-reps.com/practicemarketing/2010/01/19/part-2-of-2-before-abandoning-your-satellite-office-use-your-practice-rep/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 12:00:21 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[open house]]></category>
		<category><![CDATA[practice marketing]]></category>
		<category><![CDATA[practice rep]]></category>
		<category><![CDATA[practice representation]]></category>
		<category><![CDATA[satellite office]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=273</guid>
		<description><![CDATA[Continuing our discussion of how to promote your satellite office, let&#8217;s talk about some creative strategies you can employ that require little investment.
Many satellites fail because of their limited hours.  Referring doctors often wonder about the commitment to the satellite when it&#8217;s hard to schedule patients.  Each week, have a staffer send an e-mail [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2010/01/19/part-2-of-2-before-abandoning-your-satellite-office-use-your-practice-rep/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>Part 1 of 2: Before Abandoning Your Satellite Office, Think Representation</title>
		<link>http://practice-reps.com/practicemarketing/2010/01/14/part-1-of-2-before-abandoning-your-satellite-office-think-representation/</link>
		<comments>http://practice-reps.com/practicemarketing/2010/01/14/part-1-of-2-before-abandoning-your-satellite-office-think-representation/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 21:10:06 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[practice marketing]]></category>
		<category><![CDATA[practice rep]]></category>
		<category><![CDATA[practice representation]]></category>
		<category><![CDATA[satellite office]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=268</guid>
		<description><![CDATA[When we engage in the marketing audit process with practices, we often find that they once had a satellite office in an outlying area that failed.  Doctors become frustrated with driving to the satellite office to consult with just 2 or 3 patients and usually abandon the satellite office within the first year.
The reason why [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2010/01/14/part-1-of-2-before-abandoning-your-satellite-office-think-representation/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>The Scientific Method &amp; Marketing</title>
		<link>http://practice-reps.com/practicemarketing/2009/12/22/the-scientific-method-marketing/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/12/22/the-scientific-method-marketing/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:52:44 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[increase referrals]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[physician marketing]]></category>
		<category><![CDATA[scientific method]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=265</guid>
		<description><![CDATA[Below are the fundamental steps required for the scientific method of basic medical research. Virtually anyone who has studied science or medicine is familiar with this process and yet very few recognize its application when marketing their medical practice. 
 &#8211; Ask a Question
- Do Background Research
- Construct a Hypothesis 
- Test Your Hypothesis by [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/12/22/the-scientific-method-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One Equals Fifteen: How to Handle Complaints</title>
		<link>http://practice-reps.com/practicemarketing/2009/11/30/one-equals-fifteen-how-to-handle-complaints/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/11/30/one-equals-fifteen-how-to-handle-complaints/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 00:43:09 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Tips for Practice Administrators]]></category>
		<category><![CDATA[complaints]]></category>
		<category><![CDATA[physician referral marketing]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=255</guid>
		<description><![CDATA[Once again I feel compelled to speak about the issue of complaint handling at medical practices.  In our capacity as field marketers for specialty practices, it&#8217;s our role to survey referral sources on the quality of our clients&#8217; clinical and administrative services. As such, we are often the first line of fire when hearing complaints [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/11/30/one-equals-fifteen-how-to-handle-complaints/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How is Your Practice Dealing with Pre-Certification?</title>
		<link>http://practice-reps.com/practicemarketing/2009/10/28/how-is-your-practice-dealing-with-pre-certification/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/10/28/how-is-your-practice-dealing-with-pre-certification/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 12:00:43 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[medical practice marketing]]></category>
		<category><![CDATA[pre-certification]]></category>
		<category><![CDATA[pre-certs]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=252</guid>
		<description><![CDATA[Pre-certs  are here to stay and the requirements are certain to increase. In some states, almost every managed care payor requires a pre-cert prior to expensive testing. The time it takes a medical office to procure a pre-cert is significant; most take 30-60 minutes and cost the practice roughly $35 to $50. Complicated surgeries require [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Referral Cards: A Simple Way to Drive Patient-to-Patient Referrals</title>
		<link>http://practice-reps.com/practicemarketing/2009/10/08/referral-cards-a-simple-way-to-drive-patient-to-patient-referrals/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/10/08/referral-cards-a-simple-way-to-drive-patient-to-patient-referrals/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 15:24:57 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[patient-to-patient referrals]]></category>
		<category><![CDATA[referral card]]></category>
		<category><![CDATA[referral cards]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=237</guid>
		<description><![CDATA[Looking for a relatively passive way to drive referrals?
In past articles, we&#8217;ve talked about the value of patient-to-patient referrals. While physician-to-physician referrals are clearly the most viable and reliable, don&#8217;t discount the value of patient-to-patient referrals.
In a recent MGMA survey, respondents reported that 86% ask their doctor when seeking health-related information or help.  But 68% [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/10/08/referral-cards-a-simple-way-to-drive-patient-to-patient-referrals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Driving Patient-to-Patient Referrals via the Internet</title>
		<link>http://practice-reps.com/practicemarketing/2009/09/10/driving-patient-to-patient-referrals-via-the-internet/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/09/10/driving-patient-to-patient-referrals-via-the-internet/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 12:00:52 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[increase referrals]]></category>
		<category><![CDATA[patient marketing]]></category>
		<category><![CDATA[physicians]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=168</guid>
		<description><![CDATA[The September 2009 issue of MGMA Connexion includes a report on &#8220;where Americans look for information or assistance when dealing with health or medical issues.&#8221;
The results were as follows:
• 86% ask a doctor or other health professional
• 68% ask a friend or family member
• 57% use the internet
• 54% use books or other printed material
• 33% contact [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/09/10/driving-patient-to-patient-referrals-via-the-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mind Your Manners: Say Thank You to Your Referral Sources</title>
		<link>http://practice-reps.com/practicemarketing/2009/08/31/mind-your-manners-say-thank-you-to-your-referral-sources/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/08/31/mind-your-manners-say-thank-you-to-your-referral-sources/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 16:03:55 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Referral Marketing]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=157</guid>
		<description><![CDATA[Here&#8217;s a quick tip to endear you to your referral sources: Invest in high quality note cards embossed with your practice logo for fast and sincere thank you notes to new referral sources. Pen a note of sincere appreciation from you and your staff.  This personal touch will speak volumes about you and your practice. [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/08/31/mind-your-manners-say-thank-you-to-your-referral-sources/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quick Tip: Invite Your Friends Over</title>
		<link>http://practice-reps.com/practicemarketing/2009/08/21/quick-tip-invite-your-friends-over/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/08/21/quick-tip-invite-your-friends-over/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 12:00:41 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Tips for Practice Administrators]]></category>
		<category><![CDATA[referrals]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=152</guid>
		<description><![CDATA[Doctors &#8211; here&#8217;s a quick tip that&#8217;s likely to increase your referrals. Invite your referral sources to your practice to view your procedures, surgery, newest capability, or equipment. Referral sources love to be a part of the solution. Many have not had the opportunity to view the procedures you are performing for them and this [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/08/21/quick-tip-invite-your-friends-over/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nurturing Referral Relationships</title>
		<link>http://practice-reps.com/practicemarketing/2009/08/18/nurturing-referral-relationships-2/</link>
		<comments>http://practice-reps.com/practicemarketing/2009/08/18/nurturing-referral-relationships-2/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 13:37:20 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[driving referrals]]></category>
		<category><![CDATA[increased referrals]]></category>
		<category><![CDATA[physician referrals]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=134</guid>
		<description><![CDATA[Are physician-to-physician meetings effective in driving referrals? We hear from many physicians that they have personally met with their referral sources in an effort to improve communication, build relationships, and drive referrals. When we ask them, &#8220;how many times have you met with them?&#8221; They usually reply: &#8220;once or twice.&#8221; We then ask: &#8220;How many [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2009/08/18/nurturing-referral-relationships-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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