What about recruiting?
In this second of a series looking at facets of the question many medical specialists are forced to ponder in an increasingly competitive field we consider the task of recruiting the best representative to market your practice.
You may be aware of data1 supporting the increased value of referral marketing, or perhaps you’re [...]
If you thought referral marketing was a crazy fad think again. Below are two recent articles in the national press, USA Today, and Smart Money Magazine from the Wall Street Journal, which discuss this emerging trend in healthcare management.
We joke about this being an emerging trend because certain markets have been doing this for decades [...]
While this may sound like a two sided question, both the theoretical and empirical evidence support the latter. In these articles we’ll examine the reasons, all of which have been proven by actual case studies involving past experience with our clients. And while considering all facets of the question, they generally fall into one of [...]
The MGMA Connexion magazine is perhaps my favorite journal and I always turn first to the “datamine” column by David Gans, VP of MGMA-ACMPE Inn ovation and Research. David always provides interesting insight into the “numbers” of a medical practice and shows us how to use these as guideposts to managing a successful practice.
For instance, [...]
Over the years we have been contacted by numerous entities who are interested in contracting for limited business development projects. We are happy to consider these projects and we have been quite successful with most.
These entities have included; on site vascular labs, medical billing, mobile ultrasound, PET centers, wound care centers, A-V Access centers, etc.
Recently [...]
I met with a prospective client in a GI/endoscopy practice last week who asked how we get into see busy decision makers. I wish I had one pat answer in return. All I can say is that we are trained to do this.
The whole foundation of our firm is that we supply you with former [...]
Cost Crunch of ancillary services
MGMA e-source released an interesting analysis of The MGMA Cost Survey for Single Specialty Practices: 2011 Report Based on 2010 Data entitled “Cost Crunch: Ancillary services can soften the impact of declining revenue and profits in some cases but not all”. This study serves as two compelling reasons to consider marketing [...]
I’ve been hearing from a lot of practices these days who tell me “The hospital markets our practice”. When I ask “what does that mean?” nobody ever seems to have an answer. It’s as though practices are being lulled into compliance by the alliance with some local institution in return for…what?
Stark laws are pretty [...]
Sometimes I hear this from prospective clients who feel they don’t need our services because they already meet with their referral sources. To them I say “great”! They clearly recognize the need to create personal relationships between their professional peers for the good of their practice.
When I dig deeper with this client I often find [...]
As you plan to market your practice to the referring community market intelligence can be key to an effective plan, one that saves you considerable dollars while you focus your efforts in the appropriate areas at just the right time. This intelligence can most easily be gained by having the eyes and ears of a [...]
