Archive for the ‘Uncategorized’ Category

The Top 10 Strategies to Build Awareness of your practice

Why do some providers enjoy wildly successful practices while others struggle year in and year out ? Why do some practices do such a poor job of promoting their presence? Is it because they’ve been around for a while and just assume that everyone knows about them? Is it a money issue? Is it a […]

MGMA Mkt. Survey Results

I came upon a short yet recent survey on the MGMA web site where they were polling practice managers on “What works and what doesn’t” when it comes to marketing a practice. They received a viable number of responses to qualify the survey results and the published answers gave an interesting insight into the state […]

Lean Six Sigma on Referral Marketing

Alice Jarvis, PhD, is a lean six sigma management consultant who focuses on change management and continuous improvement for companies large and small here in the United States. (www.alicejarvis.com) Alice was recently working with a large ophthalmology practice in the Mid-Atlantic States when she called to see if we could be of help to her […]

The importance of consistent messaging.

We have a relatively new client who commented recently that he sees the same messaging on many of reports and he didn’t understand why. This large cardiology practice has a very active, marketing savvy, group of physicians and administration who routinely go out into the community to meet with their referral sources.  One physician in […]

Practice-Reps recently signed two new agreements with clients in Southern New Jersey.

A four man neck and spine practice signed an agreement for part time marketing throughout south and central New Jersey with a focus on field referral marketing to the medical community and attorney’s offices.  “With 5 offices from Princeton to Sewell we expect to have a significant impact in clinical referrals as well as legal […]

Referral Rep Training for your employees

After multiple requests from many of our clients we’ve finally developed a field marketers training program designed specifically for your employees! 1) Training. Now we’ll take our 20 years of knowledge and experience in referral marketing and train your employee in the best practices in field marketing. This person remains as your employee and you […]

Avoid these costly marketing mistakes

We’re starting to see more and more providers adopt the concept of direct to referral field marketers for their practices across the country. We’re pleased to see this as it confirms our early belief that direct marketing was the best return on investment for most medical specialty practices. We’ve been managing marketing reps and professional […]

CASE STUDY 0026 – We look for opportunities to serve your referral sources on your behalf

We recently experienced a significant increase in referrals for one of our clients, a fertility practice in central New Jersey, and we began to look at what might have changed in our marketing efforts to spur such an increase.  As you might suspect we could not identify a single “silver bullet” to account for our […]

Practice-Reps signs agreement to market Balance Centers in New Jersey

Practice-Reps signed an agreement today to begin marketing a balance testing center in New Jersey to nursing homes, rehab centers, assisted living facilities, etc. In the past balance testing involved a series of movements and motions which providers assumed were predictive of a patient’s propensity to fall.  These test were rather subjective and difficult to […]

CASE STUDY 0025 – Hospital Owned Cardiology Practices

In October of 2012 we were recruited to market two large cardiology groups which were purchased and merged by a health system in southern New Jersey.  These practices had been highly successful for decades prior to purchase by a large regional hospital chain and they cared for nearly two thirds of all cardiology patients in […]