Over the years we have been contacted by numerous entities who are interested in contracting for limited business development projects. We are happy to consider these projects and we have been quite successful with most.
These entities have included; on site vascular labs, medical billing, mobile ultrasound, PET centers, wound care centers, A-V Access centers, etc.
Recently [...]
I met with a prospective client in a GI/endoscopy practice last week who asked how we get into see busy decision makers. I wish I had one pat answer in return. All I can say is that we are trained to do this.
The whole foundation of our firm is that we supply you with former [...]
Cost Crunch of ancillary services
MGMA e-source released an interesting analysis of The MGMA Cost Survey for Single Specialty Practices: 2011 Report Based on 2010 Data entitled “Cost Crunch: Ancillary services can soften the impact of declining revenue and profits in some cases but not all”. This study serves as two compelling reasons to consider marketing [...]
I’ve been hearing from a lot of practices these days who tell me “The hospital markets our practice”. When I ask “what does that mean?” nobody ever seems to have an answer. It’s as though practices are being lulled into compliance by the alliance with some local institution in return for…what?
Stark laws are pretty [...]
Sometimes I hear this from prospective clients who feel they don’t need our services because they already meet with their referral sources. To them I say “great”! They clearly recognize the need to create personal relationships between their professional peers for the good of their practice.
When I dig deeper with this client I often find [...]
As you plan to market your practice to the referring community market intelligence can be key to an effective plan, one that saves you considerable dollars while you focus your efforts in the appropriate areas at just the right time. This intelligence can most easily be gained by having the eyes and ears of a [...]
We find that when we market vein centers a big part of our message is education based. Primary care physicians, by and large, are not looking for venous disease. We need to coach them to routinely look at the patient’s legs. It’s our job to remind them and reinforce the risk factors associated with venous [...]
The U.S. Small Business Administration recently released data from a poll showing what tools small businesses use most often in marketing to their customers:
92% cited their website
88% use email marketing
64% utilize in-person “communication”
51% said event marketing
44% said online advertising like Google ad words, etc
41% cited direct hard copy mailings
40% use telephone solicitation
29% said blogging
27% cited [...]
Today, we’re excited to be recognized by Forbes Magazine! Take a look at this Practice-Reps press release, which was published today on Forbes’ website. It provides a bit of history on Practice-Reps, and describes our services and how we bring a combination of sales and marketing to specialty medical practices that aren’t used to promoting [...]
