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	<title>Practical Practice Marketing - Tips, Trends, and Ideas for Marketing Specialty Medical Practices</title>
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	<description>Tips, Trends, and Ideas for Marketing Specialty Medical Practices</description>
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		<title>Contract business development continues to drive Practice-Reps revenue</title>
		<link>http://practice-reps.com/practicemarketing/2012/01/26/contract-business-development-continues-to-drive-practice-reps-revenue/</link>
		<comments>http://practice-reps.com/practicemarketing/2012/01/26/contract-business-development-continues-to-drive-practice-reps-revenue/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 18:17:09 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=324</guid>
		<description><![CDATA[Over the years we have been contacted by numerous entities who are interested in contracting for limited business development projects.  We are happy to consider these projects and we have been quite successful with most.
These entities have included; on site vascular labs, medical billing, mobile ultrasound, PET centers, wound care centers, A-V Access centers, etc.
Recently [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How do we get into see decision makers in the referral process?</title>
		<link>http://practice-reps.com/practicemarketing/2011/11/01/how-do-we-get-into-see-decision-makers-in-the-referral-process/</link>
		<comments>http://practice-reps.com/practicemarketing/2011/11/01/how-do-we-get-into-see-decision-makers-in-the-referral-process/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 16:25:28 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=321</guid>
		<description><![CDATA[I met with a prospective client in a GI/endoscopy practice last week who asked how we get into see busy decision makers.  I wish I had one pat answer in return.  All I can say is that we are trained to do this.
The whole foundation of our firm is that we supply you with former [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ancillary services study by MGMA</title>
		<link>http://practice-reps.com/practicemarketing/2011/10/03/ancillary-services-study-by-mgma-2/</link>
		<comments>http://practice-reps.com/practicemarketing/2011/10/03/ancillary-services-study-by-mgma-2/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 19:18:43 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=318</guid>
		<description><![CDATA[Cost Crunch of ancillary services
MGMA e-source released an interesting analysis of The MGMA Cost Survey for Single Specialty Practices:  2011 Report Based on 2010 Data entitled “Cost Crunch: Ancillary services can soften the impact of declining revenue and profits in some cases but not all”. This study serves as two compelling reasons to consider marketing [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2011/10/03/ancillary-services-study-by-mgma-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Do Hospitals really market your practice?</title>
		<link>http://practice-reps.com/practicemarketing/2011/05/31/do-hospitals-really-market-your-practice/</link>
		<comments>http://practice-reps.com/practicemarketing/2011/05/31/do-hospitals-really-market-your-practice/#comments</comments>
		<pubDate>Tue, 31 May 2011 19:51:44 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=310</guid>
		<description><![CDATA[I’ve been hearing from a lot of practices these days who tell me “The hospital markets our practice”. When I ask “what does that mean?” nobody ever seems to have an answer.  It’s as though practices are being lulled into compliance by the alliance with some local institution in return for…what?
Stark laws are pretty [...]]]></description>
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		<title>We already visit our referral sources</title>
		<link>http://practice-reps.com/practicemarketing/2011/04/11/we-already-visit-our-referral-sources/</link>
		<comments>http://practice-reps.com/practicemarketing/2011/04/11/we-already-visit-our-referral-sources/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 15:49:56 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=306</guid>
		<description><![CDATA[Sometimes I hear this from prospective clients who feel they don’t need our services because they already meet with their referral sources.  To them I say “great”!  They clearly recognize the need to create personal relationships between their professional peers for the good of their practice.
When I dig deeper with this client I often find [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Practice-Reps Case Study: Market Intelligence</title>
		<link>http://practice-reps.com/practicemarketing/2011/04/07/practice-reps-case-study-market-intelligence/</link>
		<comments>http://practice-reps.com/practicemarketing/2011/04/07/practice-reps-case-study-market-intelligence/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 17:10:48 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=300</guid>
		<description><![CDATA[As you plan to market your practice to the referring community market intelligence can be key to an effective plan, one that saves you considerable dollars while you focus your efforts in the appropriate areas at just the right time. This intelligence can most easily be gained by having the eyes and ears of a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vein Center Marketing</title>
		<link>http://practice-reps.com/practicemarketing/2011/03/25/vein-center-marketing/</link>
		<comments>http://practice-reps.com/practicemarketing/2011/03/25/vein-center-marketing/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 17:01:42 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=298</guid>
		<description><![CDATA[We find that when we market vein centers a big part of our message is education based.  Primary care physicians, by and large, are not looking for venous disease.  We need to coach them to routinely look at the patient’s legs.  It’s our job to remind them and reinforce the risk factors associated with venous [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Face of Marketing is Changing!</title>
		<link>http://practice-reps.com/practicemarketing/2011/03/24/the-face-of-marketing-is-changing/</link>
		<comments>http://practice-reps.com/practicemarketing/2011/03/24/the-face-of-marketing-is-changing/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 14:37:06 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=294</guid>
		<description><![CDATA[The U.S. Small Business Administration recently released data from a poll showing what tools small businesses use most often in marketing to their customers:
92% cited their website
88% use email marketing
64% utilize in-person “communication”
51% said event marketing
44% said online advertising like Google ad words, etc
41% cited direct hard copy mailings
40% use telephone solicitation
29% said blogging
27% cited [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2011/03/24/the-face-of-marketing-is-changing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where do referrals really come from?</title>
		<link>http://practice-reps.com/practicemarketing/2010/03/31/where-do-referrals-really-come-from/</link>
		<comments>http://practice-reps.com/practicemarketing/2010/03/31/where-do-referrals-really-come-from/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 18:30:26 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/?p=281</guid>
		<description><![CDATA[A multi Hospital System here in Pennsylvania recently polled 816 patients asking; “How did you find our specialists?” The results were not surprising to us.
84% responded “My primary care doctor sent me here.”
12% responded “Friends and family suggested this doctor to me”
4% responded  “Media”, meaning TV, Radio, print ads, etc

These are unbiased results that [...]]]></description>
		<wfw:commentRss>http://practice-reps.com/practicemarketing/2010/03/31/where-do-referrals-really-come-from/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More and more specialists are finding the value in the Practice-Reps approach to medical practice marketing.</title>
		<link>http://practice-reps.com/practicemarketing/2010/03/28/more-and-more-specialists-are-finding-the-value-in-the-practice-reps-approach-to-medical-practice-marketing/</link>
		<comments>http://practice-reps.com/practicemarketing/2010/03/28/more-and-more-specialists-are-finding-the-value-in-the-practice-reps-approach-to-medical-practice-marketing/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 16:42:05 +0000</pubDate>
		<dc:creator>Mike Ranson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[medical practice marketing]]></category>

		<guid isPermaLink="false">http://practice-reps.com/practicemarketing/2010/03/28/more-and-more-specialists-are-finding-the-value-in-the-practice-reps-approach-to-medical-practice-marketing/</guid>
		<description><![CDATA[March was a busy month for us at Practice-Reps with multiple new clients signing on here in the Mid-Atlantic as well as South East.
Practice-Reps Atlanta has hired additional staff in response to their recent signing with GI Specialists of Georgia, a 22 provider GI group with multiple endoscopy centers.  An established Thoracic practice is [...]]]></description>
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