Continuing our discussion of how to promote your satellite office, let’s talk about some creative strategies you can employ that require little investment.
Many satellites fail because of their limited hours. Referring doctors often wonder about the commitment to the satellite when it’s hard to schedule patients. Each week, [...] Continue Reading…
When we engage in the marketing audit process with practices, we often find that they once had a satellite office in an outlying area that failed. Doctors become frustrated with driving to the satellite office to consult with just 2 or 3 patients and usually abandon the satellite office [...] Continue Reading…
Below are the fundamental steps required for the scientific method of basic medical research. Virtually anyone who has studied science or medicine is familiar with this process and yet very few recognize its application when marketing their medical practice.
– Ask a Question
- Do Background Research
- Construct a [...] Continue Reading…
I saw this message on a billboard the other day:
Bill Gates started Microsoft in a recession.
There was no sponsor listed, but I thought it was a rather inspiring and true message.
And over the past year, I’ve continually heard that those who get ahead during, and more importantly, after a [...] Continue Reading…
Once again I feel compelled to speak about the issue of complaint handling at medical practices. In our capacity as field marketers for specialty practices, it’s our role to survey referral sources on the quality of our clients’ clinical and administrative services. As such, we are often the first [...] Continue Reading…
Pre-certs are here to stay and the requirements are certain to increase. In some states, almost every managed care payor requires a pre-cert prior to expensive testing. The time it takes a medical office to procure a pre-cert is significant; most take 30-60 minutes and cost the practice roughly [...] Continue Reading…
Today, we’re excited to be recognized by Forbes Magazine! Take a look at this Practice-Reps press release, which was published today on Forbes’ website. It provides a bit of history on Practice-Reps, and describes our services and how we bring a combination of sales and marketing to specialty medical [...] Continue Reading…
I visited a new practice yesterday and came away with a distinct impression about this small solo practitioner.
As you ponder the impression you make on new patients or potential referral sources, take some tips from this modest yet forward-thinking physician.
The waiting room was immaculate! The walls were newly papered [...] Continue Reading…
Looking for a relatively passive way to drive referrals?
In past articles, we’ve talked about the value of patient-to-patient referrals. While physician-to-physician referrals are clearly the most viable and reliable, don’t discount the value of patient-to-patient referrals.
In a recent MGMA survey, respondents reported that 86% ask their doctor when seeking [...] Continue Reading…
Some months ago, we were asked to advertise in a charity booklet with a target audience of 400 people who would be attending the charity ball. Most of the ball attendees were potential clients for our firm. The quarter-page ad allowed us to publish our black and white logo [...] Continue Reading…
