Looking for a relatively passive way to drive referrals?
In past articles, we’ve talked about the value of patient-to-patient referrals. While physician-to-physician referrals are clearly the most viable and reliable, don’t discount the value of patient-to-patient referrals.
In a recent MGMA survey, respondents reported that 86% ask their doctor when seeking [...] Continue Reading…
Some months ago, we were asked to advertise in a charity booklet with a target audience of 400 people who would be attending the charity ball. Most of the ball attendees were potential clients for our firm. The quarter-page ad allowed us to publish our black and white logo [...] Continue Reading…
Practice Administrators – today, we’re discussing your practice’s human resources strategy, and how evaluating the performance of your employees benefits them and you.
You read a lot about employee retention practices — how to get your team motivated and on-board with your new initiatives, how to build team-work and cooperation, [...] Continue Reading…
The September 2009 issue of MGMA Connexion includes a report on “where Americans look for information or assistance when dealing with health or medical issues.”
The results were as follows:
• 86% ask a doctor or other health professional
• 68% ask a friend or family member
• 57% use the internet
• 54% use books [...] Continue Reading…
These days, it’s hard to imagine a workplace trying to force their staff to wear uniforms, but doctors’ offices can be the exception. While clinical staff may be used to wearing lab coats or scrubs (which can be branded with your practice logo or hospital affiliation), the front office [...] Continue Reading…
Here’s a quick tip to endear you to your referral sources: Invest in high quality note cards embossed with your practice logo for fast and sincere thank you notes to new referral sources. Pen a note of sincere appreciation from you and your staff. This personal touch will speak [...] Continue Reading…
Doctors – here’s a quick tip that’s likely to increase your referrals. Invite your referral sources to your practice to view your procedures, surgery, newest capability, or equipment. Referral sources love to be a part of the solution. Many have not had the opportunity to view the procedures you [...] Continue Reading…
A couple weeks ago, we posted a tip about using a “mystery shopper” to objectively evaluate your practice. Here’s some more information about why you should consider this and what they can evaluate for you.
There’s a common theory in business that says for every one client complaint you hear [...] Continue Reading…
Are physician-to-physician meetings effective in driving referrals? We hear from many physicians that they have personally met with their referral sources in an effort to improve communication, build relationships, and drive referrals. When we ask them, “how many times have you met with them?” They usually reply: “once or [...] Continue Reading…
Back in April, my health insurance changed and I had to select a new primary care doctor. Where to start? I skimmed through my provider’s online director of PCPs, overwhelmed at the prospect of choosing a random physician with no information other than a name and a location.
So how [...] Continue Reading…
