Practice-Reps signs agreement to market Balance Centers in New Jersey

Practice-Reps signed an agreement today to begin marketing a balance testing center in New Jersey to nursing homes, rehab centers, assisted living facilities, etc.

In the past balance testing involved a series of movements and motions which providers assumed were predictive of a patient’s propensity to fall.  These test were [...] Continue Reading…

CASE STUDY 0025 – Hospital Owned Cardiology Practices

In October of 2012 we were recruited to market two large cardiology groups which were purchased and merged by a health system in southern New Jersey.  These practices had been highly successful for decades prior to purchase by a large regional hospital chain and they cared for nearly two [...] Continue Reading…

Practice Liaison, Marketing Rep, Physician Liaison, Practice-Rep… Should you hire your own employee for this position?

We’re starting to see more and more marketing firms offering the concept of direct to referral field marketers to their prospective clients across the country. We’re pleased to see this as it confirms our early belief that direct marketing was the best return on investment for most medical [...] Continue Reading…

Medical Practice Marketing from Practice-Reps

Simple, low cost patient service tips that you can implement today.

• Track all referrals so that you can acknowledge new referrals and measure existing ones
• Consider a well placed ad in your waiting room describing any ancillary services available through your practice or other practices whom you partner with.
• Send patient welcome [...] Continue Reading…

HIRING VS CONTRACTING YOUR PRACTICE-REP – Part 3 – TRAINING

In this series we’ve been talking about facets of referral marketing to consider when deciding whether to hire and manage your own representative to market your practice or to contract with professional medical referral marketers. In parts 1 and 2 we addressed costs and recruiting issues. Here we’ll examine [...] Continue Reading…

HIRING VS CONTRACTING YOUR PRACTICE-REP

What about recruiting?

In this second of a series looking at facets of the question many medical specialists are forced to ponder in an increasingly competitive field we consider the task of recruiting the best representative to market your practice.

You may be aware of data1 supporting the increased value [...] Continue Reading…

Medical referral marketing in USA Today, Wall Street Journal

If you thought referral marketing was a crazy fad think again.  Below are two recent articles in the national press, USA Today, and Smart Money Magazine from the Wall Street Journal, which discuss this emerging trend in healthcare management.

We joke about this being an emerging trend because certain markets [...] Continue Reading…

To drive patients and referrals to your medical practice is it better to hire your own employee or to contract with a professional marketing firm?

While this may sound like a two sided question, both the theoretical and empirical evidence support the latter.  In these articles we’ll examine the reasons, all of which have been proven by actual case studies involving past experience with our clients. And while considering all facets of the question, [...] Continue Reading…

MGMA data analysis guides the way

The MGMA Connexion magazine is perhaps my favorite journal and I always turn first to the “datamine” column by David Gans, VP of MGMA-ACMPE Inn ovation and Research.  David always provides interesting insight into the “numbers” of a medical practice and shows us how to use these as guideposts [...] Continue Reading…

Contract business development continues to drive Practice-Reps revenue

Over the years we have been contacted by numerous entities who are interested in contracting for limited business development projects.  We are happy to consider these projects and we have been quite successful with most.

These entities have included; on site vascular labs, medical billing, mobile ultrasound, PET centers, wound [...] Continue Reading…