Practice administrators — consider a bi-yearly “mystery shopper” for your practice. It’s the same concept that’s used in the retail world. A mystery shopper provides you with an objective, anonymous assessment of your staff from the patient’s perspective. Research shows that 87% of patients leave a practice due to [...] Continue Reading…
Are you looking to spice up your direct mail campaigns? Try symptom-specific mailings. We know from experience that these are highly effective when marketing to the general public. Work with your marketing team to develop mailers that are specific to the symptoms of the ailments you treat. Make them [...] Continue Reading…
If you aren’t surveying your referrers, patients (past and current), and employees, you’re missing out on information critical to the success of your practice.
When you take the time to listen to these important groups, you’ll not only gain valuable insights about your practice – you’ll also enhance these relationships. [...] Continue Reading…
Here’s a tip to help your practice reach new patients. Consider having the physicians in your office speak at local community centers. Speaking engagements are a powerful, effective way to reach and educate new patients in a personal setting. Contact local retirement communities to make yourself available for lectures [...] Continue Reading…
A practice can spend thousands of dollars to attract the right referrals. Then they treat them with the latest technologies and quality care only to allow them to leave the practice without any follow up communication. Newsletters, surveys, and articles of interest to your patients keep your practice “top [...] Continue Reading…
David Gans, MSHA, Vice President of Innovation & Research at the Medical Group Management Association (MGMA) published an interesting article (“When patient volume decreases, bad things happen – quickly”) in the July issue of MGMA Connexion where he calculates the bottom line effect to a medical practice owner’s profit [...] Continue Reading…
If you’re a specialty medical practice, your referral sources cannot be underestimated. The same rules that apply to other businesses apply to your practice: it costs as much as 5x more to gain new business than to keep existing business. Keeping your practice “top of mind” with your referral [...] Continue Reading…
According to the Medical Group Management Association’s (MGMA) 2008 annual Cost Survey Report (and what we’ve seen at our clients), many physicians are battling declining reimbursements by bringing ancillary services into their practices. Promoting your practice and its services to your referral sources and your patients is a good [...] Continue Reading…
Making your medical practice as welcoming as possible seems like common sense, but many practices believe they don’t have the time or staff available to make this a priority. We have some simple, practical tips that you can use now to warm up your practice:
Make your waiting room more [...] Continue Reading…
Thanks for checking out Practice-Reps’ new blog about Practice Marketing! We’ll be posting about trends in the field of medical practice marketing/physician liaison marketing, tips and best practices, and ideas you can use at your practice now to engage and educate your patients and referral sources and inform them [...] Continue Reading…
