Team Bios

Michael Ranson
Founder & Managing Partner

Mike graduated from Penn State with a B.S. in Health Policy and Administration, and later earned an executive MBA from the University of Connecticut. He spent the majority of his career in the medical device industry with companies such as Cordis and Bard, where he enjoyed increasing levels of responsibility. He quickly rose from Sales Management to Director of Marketing, and finally, VP of Sales and Marketing for numerous manufacturers of implantable devices. Mike's experience includes establishing regional, national, and international marketing efforts for Fortune 500 companies, as well as several start-ups, including three of his own companies. His experience in coaching and mentoring polished, professional representatives has allowed him to create a team of educated professionals who are skilled in the art of specialty practice marketing.

Jason Chrzanowski
Manager of Marketing Administration

Jason, who has a Bachelors of Science from Marist College in Poughkeepsie, NY and a Masters in Web Design is our resident web expert, who is responsible for Practice-Reps' web maintenance, web site development, creative and graphic design of client marketing materials, as well as marketing materials, email blasts, database management, and mass mailings.

Allen Romanoff
As senior advisor to Practice-Reps, Allen brings his 20 years of experience in marketing private medical practices to their referral communities in the area's of Cardiology and Gastroenterology. With a Masters degree from Villanova, Allen applies his decades of practical real world experience to training our reps to meet the needs of our clients as they market practices throughout the U.S..
Allen's 20 years of experience as Director of Marketing, Marketing Manager, and Marketing Liaison are unmatched by most in this emerging arena of medical practice field marketing.

Michelle Burns
Michelle's energy is boundless! She comes to us with 16 years of professional experience establishing a successful start-up. Digital Audio Video Experts is a computer systems integration, distribution and installation company primarily responsible for integrating business process systems and facility automation. The company is servicing many Monmouth County medical practices with network, software and computer support. While skillfully developing advertising strategies to target market their state of the art technology and services, she was also responsible for customer relations, office management, logistics coordination, scheduling and post sales support. Her natural intuition and innate interpersonal relationship skills has enabled her to build strong and loyal relationships with her clientele. She has earned their trust with direct and honest communication by listening to their needs for helping their business grow. Through her efforts the business increased sales volume each consecutive year in a highly competitive market.

Michelle got her degree focusing on Business and Psychology while also working for the federal government as an office manager for the Army's Communications Electronics Command at Fort Monmouth. During her 10 years of Government service she received many professional awards including two Director's Awards, yearly Exceptional Performance awards, and a Commander's Certificate of Recognition for her support during Operation Desert Shield/Storm.

Since 2002, Michelle's passion has been working with geriatric patients in local elder care facilities. After years of being the primary care giver for four grandparents, she now enjoys helping others. She acts as a liaison between patients, doctors, health care institutions and next of kin in relation to all health care issues. Her health care experience has helped her build many contacts and friendships within the elder care community. She is now excited to use her goal oriented business skills to not only grow professionally, but to continue to contribute to the well being of others.

Bill Sheridan
Bill Sheridan joined our firm in 2015 after working for three different health networks as a physician liaison and marketing specialist.

A native of south jersey, Bill graduated from Drexel University with a B.S. in Business Administration. His B to B sales experience includes working for as an account manager and sales manager for divisions of Lanier, IBM, and NTS computer technology.

In 1996 Bill entered the healthcare arena with the Lehigh Valley Physician Group where he served as liaison and marketing manager for this multi-specialty group of 125 physicians. Here Bill created marketing materials, ads, and referral guides that helped this early "mega group" grow by 18% in the first year alone. Bill went on to work for Aria health and The Albert Einstein Health network in Philadelphia where he marketed service lines such as Cardiology, Gastroenterology, Orthopaedics and surgery to the primary care community of Montgomery County and Northeast Philadelphia via liaison services and material development.

With 20 years of industry experience Bill has a broad and deep understanding of the issues and challenges facing healthcare providers today. His experience and compassionate nature are sure to prove an asset to our current and future clients.

Stacey O'Rourke
Stacey O'Rourke serves some of our clients in the Delaware market where she has lived and worked since 1993. 17 of those years were spent developing contacts and relationships in the medical community from Wilmington to Dover with companies such as Abbott Laboratories and Compassionate Care Hospice.

With B to B sales experience from Delta forms and Citigroup Stacey cut her teeth in the competitive world of business forms and finance before joining the training giant, Abbott Laboratories. Abbott is known worldwide for their commitment to continual training of their sales force in product knowledge and professional sales training! From Xerox to Integrity Selling, to SPIN selling, Stacey has been through every program and even taught a few.

Stacey took this training to Compassionate Care Hospice in 2012 where she served the liaison needs of patients, families, and physicians in the Wilmington market place. Hospice can be an ultracompetitive industry but Stacey thrived there due to her training, experience, and determination.

A Mother of twins, Stacey actually enjoys the balance required between home and professional life. She clearly loves a challenge!

Marisa Desideri
Marisa came to us three years ago with 15 years of experience in medical marketing, sales, sales training and recruiting experience with leading companies such as Onset Dermatologics, Elsevier, Graceway, and Joule Scientific. Marisa held positions of increasing responsibility where she actively participated and helped teams succeed by developing sales and marketing materials, brochures, advertising campaigns, website development, etc.

Upon joining Practice-Reps Marisa completed our practice marketing course in record time earning the highest score in the company history! Today she serves as our senior marketing associate with responsibility for multiple practices as well as training for our new reps.

A graduate of Bloomsburg University with a B.A. in Business Management, Marisa now enjoys spending time with her husband and two pre-school aged sons in Holland, Bucks County.

Teri King
With over 18 years of experience in providing accounting and bookkeeping services to small businesses, Teri excels in providing business owners with the tools they need to make sound financial decisions for their business.

Teri is a Notary Public for the Commonwealth of Pennsylvania, a member of the National Notary Association (NNA), the American Institute of Professional Bookkeepers (AIPB), and the American Payroll Association (APA). She is currently a member of the Quakertown Chapter of Business Network International (BNI). She has previously held the position of President and Treasurer of her Homeowners Association.

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